Obviously it probably helped having a willing, creative minded group of people but it's still an interesting theory. It tells you so much more about a person than a name could and personally, I think I'd be more likely to remember a name and face if I had something quirky to put with it. The woman behind it, Tina Roth Eisenberg isn't the biggest name but is making one for herself as a designer but I really like the idea and the interaction and it's another way of exploring identity.
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